$ cat manifesto.txt

we started SKUMCULT because everything felt fake. the brands were fake. the culture wasn't true to the customer. the fits were made based on profit and not style. we wanted something that felt like us, not some bullshit polyester trash bag or cheap mass-produced garbage, so we chose ourselves.

SKUMCULT is not a brand. it's a signal flare for the kids who grew up terminally online, who found beauty in the broken parts of the internet, who understand that true style lives in the margins.

we make clothes for people who don't need permission to be themselves. every piece is art, just like the human form. if you choose us, we choose you.

culture is dead. we ate the corpse. and we'll wear whatever we want to the funeral.

$